Thanks to one of my favorite consumer reporters, Asa Aarons, I was on TV this week talking about turning social networking into job opportunities.  The experience was amazing, one where Asa showed me the ropes of TV and gave me valuable career advice.   I grew up watching Asa, and always admired his reporting, so it was great to get [...]

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estanczak on May 16th, 2010

After you’ve defined your goals, the next step is to define your niche, if you haven’t already.  For those of you that have, feel free to skip over this segment (although you may just want to take a quick peek) .
What do you LOVE to do?  Are you an organic nutritionist, fighting for a cause, an accountant [...]

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estanczak on May 10th, 2010

THE QUESTION:  You may be thinking to yourself, ok, so I have an idea, I have a website, I’m a non-profit organization with a great cause, I need to create awareness, I have a product, I have a service, I have a website/blog or I have a book – and I want more exposure and/or sales - and [...]

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estanczak on May 10th, 2010

Hello my friends!
I was inspired by the National Publicity Summit that I attended last week to do a humungous, informative series on do-it-yourself PR.  Whether you have your own site, blog, are looking to sell a product, book or service or are a non-profit – basically ANYONE with or without PR experience – you can get press [...]

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estanczak on May 3rd, 2010

Image by caruba via Flickr

I had the privelege of being able to attend the National Publicity Summit in NY this past week, and I have to say, it was probably the best professional experience I’ve had in my 10 year career.  Individuals, brands or publicists get to meet the media, and receive invaluable PR education and [...]

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estanczak on June 25th, 2009

Have you visited www.meetup.com yet?  It is an amazing site that connects you with people in your area who are interested in the same things that you are.  Whether it be dogs, cats, marketing etc., you will hopefully find a group of interest. 
For companies or causes wanting to spread awareness, these types of groups are ideal to become [...]

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estanczak on April 30th, 2009

So let’s get right in to it!  You can do all the keyword analysis and placement you want, but without creating PR and links to other relevant sites, SEO won’t work half as good as you think.  By maximizing PR and link backs, you can create a situation where you dominate or atleast create some [...]

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estanczak on April 30th, 2009

Whether you have a budget or not, getting press releases out through free distribution services is a great way to get your news in to the hands of the media, consumers and bloggers.  Even if you can afford to send out PR’s through the more popular paid distribution services, I would highly recommend also using [...]

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On Monday, March 30, 30 tweeters were able to join David Meerman Scott at the first tweet-up ever on the NASDAQ marketsite.  It was an unforgettable experience that I’m still flying high from!  To launch his book, World Wide Rave, the event was designed to create buzz that would spread across many mediums.  In David’s words,
“A World Wide Rave is [...]

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Whether they’re in my daily feeds or inbox, here’s a glimpse at the list of sites and blogs that I visit daily (or every few days!) to stay in-the-know as a mar com professional – they’re educational, innovative and quick to report news. 
If you’re in the social media, new media, micromedia, web 2.0, PR or [...]

Continue reading about Must Have Social Media, Mar Com and Web 2.0 Go-To Resources