Defining Your Goals: DIY PR Day #1

THE QUESTION:  You may be thinking to yourself, ok, so I have an idea, I have a website, I’m a non-profit organization with a great cause, I need to create awareness, I have a product, I have a service, I have a website/blog or I have a book – and I want more exposure and/or sales - and I don’t want to pay money, nor do I have the money, so what do I do? *pausing for a well needed breath* 

THE ANSWER:   Get free publicity by doing it yourself (DIY)

Before starting on this journey, which will be very rewarding yet hard work, you need to define your goals. 

Ask yourself these questions: 

• What do I want to do with this publicity? 
• How am I going to use it to get to where I want to be?   

You want to be able to define your goals in order to plan for what is about to happen next.  Without a plan, your chances at success decrease drastically because your message will be inconsistent, and people will get confused as to what you’re trying to do.

Questions, comments, need more advice?   Feel free to connect with me on Twitter @estanczak or e-mail me at erikastanczak [at] yahoo [dot] com. 

Stay tuned for DIY Day #2!

Tags: DIY PR, DIY PR Series, DIY public relations, DIY publicity, do it yourself PR